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Simply meeting people’s financial needs

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Jude Gardner
Senior Research Executive
01293 586567

Peter Lee
Senior Research Executive
01293 766654

Pension savers benefit from tax relief on their contributions – but do they realise it?

We wanted to find out what people understand about, and how they view, the ‘incentive’ of tax relief.

The research

B&CE, provider of The People’s Pension, conducted an online survey via the YouGov general public omnibus, a panel representative of the GB population. The questions were directed at individuals of the working age who are currently contributing to any pension (sample size: 1794) and those specifically contributing to a workplace pension (1256).


  • Almost three quarters (74%) of working-age people with a pension either don’t understand or have never heard of the tax relief that they receive on their pension contributions… 59% of pension savers had heard of it but didn’t have a good understanding of what it meant, while 15% had never heard of it.
  • Almost two thirds (62%) said they’d be more likely to increase the amount they saved into their workplace pension if the government matched their contributions.
  • Nearly six in ten (59%) said they’d be likely to increase the amount they saved into their pension if their employer increased their contributions too.
  • Over half (55%) think that the government should help everyone save enough to achieve a minimum retirement income – just 9% thought that the government should not help anyone to do so.


This research sits within the context of the government consultation on tax relief – ‘Strengthening the incentive to save’ – to which B&CE responded shortly after this study was concluded.

The findings of the research helped to reinforce the questions around the existing system of tax relief. As our Director of Policy and Market Engagement, Darren Philp, pointed out, ‘incentives only work where they are clear and understandable’.

Learn more

Read our press release about the ‘tax relief’ research »